When
Devanshu Verma, M.D., MBA, was a teenager, his primary doctor brusquely informed him that he had Hashimoto’s disease — an autoimmune disorder that disrupts thyroid function — and that he would begin treatment immediately.
It was Verma’s first memory of patient experience, and it wasn’t a good one. “The doctor was very brief: It was a two-minute meeting,” Verma recalled. “I had no idea what Hashimoto’s was.”
Verma, now a ChristianaCare
rheumatologist, said the incident motivated him to make patient experience a priority in his own practice. “When patients understand what’s happening, they are more likely to engage and work with you,” he said.
“Patient experience is, quite literally, the gateway. There’s no medicine that’s going to be effective without that patient experience component.”